Beyond The Jar: Justin’s Launches “Justin My Kitchen”
Confection and Nut Butter Brand Releases Its First Ever Cookbook
with More Than 50 Easy-To-Make Recipes
Boulder, CO. (March 11, 2016) – Justin’s, maker of naturally delicious, high-quality nut butters, nut butter snacks, and organic peanut butter cups, announces the launch of its inaugural cookbook, Justin My Kitchen. Filled with more than 50 simple, delicious recipes from breakfast creations to dinner inspiration and every meal in-between, Justin My Kitchen offers nutty and mouthwatering dishes beyond the traditional PB&J.
“The nice thing about nut butters is their versatility,” said Justin Gold, founder Justin’s. “How many nutritious foods are just as delicious for breakfast, lunch, dinner, dessert and straight out of the jar? It’s kinda nutty (sorry, had to), isn’t it? We wanted to provide a few new and creative culinary ideas while – most importantly – keeping it simple. Almond butter mixed into your oatmeal or yogurt? Voila. Swirled into your brownies to add a little protein kick. Yup. OK, we were a little more imaginative than that, but you get the picture.”
Justin My Kitchen is a collection of easy-to-make recipes demonstrating how to incorporate Justin’s gourmet nut butters and peanut butter cups into a wide variety of creations. Unique and flavorful offerings such as healthy Peanut Butter “Cookie Dough” Bites and Justin’s Signature Green Drink – as well as out-of-the-box Nutty Pesto Pizza, are just a sampling of the smoothies, sandwiches, snacks, entrees and sweet treats readers can enjoy at home or on-the-go. All recipes include easy-to-follow directions, ingredient lists, imagery and a few nutty tips, tricks and anecdotes along the way.
Written and photographed by Julianna Abdallah, Justin’s Earned Media Manager, and inspired by Justin Gold, Justin My Kitchen will be available for purchase online at Justins.com for $19.95 while supplies last. For more information or product photos please contact Samantha Lutz: firstname.lastname@example.org (212) 219-0321.
Justin’s makes naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified cocoa. The nut butters are finely crafted with Justin’s one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer a fiber-rich source of protein perfect for snacking anytime of the day. Justin’s Snack Packs are perfect for dipping, scooping and devouring and are available in three delicious nut butter and pretzel combinations. For more information, please visit Justin’s at www.justins.com, www.facebook.com/JustinsNutButter and www.twitter.com/Justins.