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New White Chocolate Peanut Butter Cups Make An Irresistible Debut At Natural Products Expo East 2014

Justins Announces Latest Flavor Innovation to Coveted Confection Line Up

Boulder, CO. (September 12, 2014)Justins, maker of all-natural, high-quality nut butters and organic peanut butter cups, announces the launch of the latest addition to its nutty family: White Chocolate Peanut Butter Cups. Currently available in dark and milk chocolate, Justin’s line of organic peanut butter cups are crafted to please consumer palates everywhere as a confectionary treat you’ll feel good about eating.

“The richness of the white chocolate pairs perfectly with the finest, organic peanut butter creating a truly incredible flavor combination,” said Justin Gold, founder of Justin’s. “Adding a dash of sea salt makes for a melt-in-your mouth experience that is out of this world, and takes confections to the next level. We are completely nuts about this innovation, and are excited to share it with the world!”

Delivering an exceptionally sweet and velvety taste and texture, Justin’s White Chocolate Peanut Butter Cups offer a guilt-free treat perfect for Halloween candy bowls, holiday stockings or everyday snacking. The USDA-certified organic cups, made from Rainforest Alliance Certified cocoa, are gluten free, contain 0g trans fat, and are undeniably delicious. Get ready to treat yourself, as the White Chocolate Peanut Butter Cups will be available in stores nationwide this October for $1.99.

Experience Justin’s entire line of all-natural nut butters and organic confections, including the all-new White Chocolate Peanut Butter Cups, at Natural Products Expo East, booth #349, Baltimore Convention Center, Baltimore, MD on September 17-20. For more information, product photos or an advance interview with Justin Gold, please contact Samantha Lutz: lutz@formulapr.com (212) 219-0321.

About Justin’s

Justin’s makes all-natural, high-quality nut butters and peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified cocoa, while the nut butters offer six to seven grams of protein, are enriched with vitamin E and serve as a good source of fiber. Every product is sourced as locally and sustainably as possible, as Justin’s emphasizes taking care of the community, helping fuel hunger relief efforts and Pine Ridge Reservation through local nonprofit Conscious Alliance. For more information, please visit Justin’s at www.justins.com, www.facebook.com/JustinsNutButter and www.twitter.com/Justins.