Outside Magazine; Nov. 2014
“Gourmet nut butters are having a moment. According to data collected by consumer research company Mintel, the nut butter category grew 34 percent between 2008 and 2013.
Why? Well, it might have something to do with the new high-fat-low-carb diet cult. “People are realizing that nuts are healthy and that fats can fit into a healthy, active lifestyle,” says Justin Gold, founder of Justin’s, one of the first companies to produce gourmet, all-natural nut butters. Gold started Boulder-based Justin’s about nine years ago. Back then, people didn’t know what to make of his single-serving squeeze packets. “When I started, I thought it was a bad idea because no one had done it before,” he says.
Since 2006, Gold has introduced several new nut-based products, including organic dark chocolate peanut butter cups and vanilla almond butter squeeze packs. He welcomes more companies to the nut butter industry. “It’s been really special. Having competitors validates what I’ve started,” Gold says.
To honor National Peanut Butter Month this November, I sampled some of the best new nut butters on the market. Here are the five you need to try.
With just a hint of sweetness and a super smooth consistency, the single-serving packs fit perfectly into your back jersey pocket. Both flavors are made with American grown nuts and contain just four ingredients.”
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