People.com; Feb. 2015
John Mayer Tweets Cookie Dough Almond Butter Into Existence
When you’re John Mayer, inventing a to new flavor of almond butter is simple as tweeting the idea to your 656,000 followers.
The musician was the inspiration for the newest flavor of Justin’s—the Boulder Colorado-based company specializing in all-natural nut butters. On Tuesday Mayer added a photo of the Cookie Dough Almond Butter to his Instagram with the caption, “Last December whilst deeply enjoying a single-serve packet of their maple almond butter, I posted a tweet suggesting that Justin’s (@justins) make a cookie dough variant.”
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