Justin’s started with a spark of curiosity fueled by disrupting the food world and making more mindful and delicious nut butters. Could you take nut-butter on a bike ride? Could you have a treat that is crazy delicious and not filled with junk? Why Not?! Since then, Why Not?! has become our rallying cry for innovation and exploration. But we can’t do it alone. We’re building a collective that’s nuts about making the world a more resilient, well-fed place – and everyone is invited. From sustainable sourcing to pollinator protection, packaging waste to hunger relief, together we’re creating a better